Today, a domain name is as important as your business name. It is one of the first things that people see when they find you online. A bespoke, high-quality domain name helps your potential customers find your website on the Internet.
On the other hand, an unclear web address gives off the impression that the business may be untrustworthy or unreliable.
That’s why it is crucial to get the right domain name for your business. In addition to it, you also need reliable domain hosting to ensure that your site runs smoothly and stays accessible to users.
Let’s take a look at some tips that will help you choose a domain name for your business.
Top 7 Tips to Select Domain Name For Your Business
With so many domain names already registered, it can be overwhelming to find the right domain name for your business. Here are some useful tips on how to choose a domain name:
1. Keep Domain Name Short
The first thing that you need to do is register your brand name as your domain. Make sure to choose a domain name that is simple and short to make it easier for customers to find you online.
Long and complicated domain names run the danger of being misspelt or mistyped by users.
While choosing your domain name, make sure it is under 15 characters and doesn’t include conventional spelling.
2. Don’t Use Numbers & Hyphens
There is no denying the fact that people mistype all the time. When you use numbers and hyphens in your domain name, it often leads to misunderstanding as people don’t know if you are using a numeral or not. So, if you leave them off, fewer people are likely to spell it wrong.
3. Select .com Domain Extension
The most popular, credible and established domain extension is “.com”. So, if you want to upload your business website on the Internet and want good organic search traffic, make sure to choose “.com” as its extension.
But when you select a domain name, you can also consider a different extension, such as “.net” or “.org” depending on your budget and site’s purpose.
4. Use Targeted Keywords
Consider using keywords that best sum up your business and the services you provide. Why so? This is because, in addition to increasing traffic, it helps you rank higher on search engines and makes more sense in the eyes of your potential customers.
5. Stay Specific and On-Brand
When it comes to selecting a domain name that perfectly fits your business, it is important to stay specific. To do that, put the business-related keywords before the domain name.
6. Do Proper Research
Before registering your domain name, always conduct proper research. You need to make sure that you select a domain name that is protected by a copyright or trademark. This will help you avoid legal issues down the road.
7. Target Your Area
Try to add the city, town or state to your domain name if your company is local to a specific area or region. This will help your customers remember your domain name easily.
The Bottom Line
Selecting the right domain name is crucial for building your brand identity and ensuring easy accessibility of your business online. Good domain names stay through all the changes your business experiences. It is a constant component of your online profile, regardless of change to your web host or worldwide expansion.
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