2019 was a fairly good year with e-commerce having a fairly good consistent growth all year long. However, a nice 2020 start was abruptly destroyed by a wave of Coronavirus infections that spread globally unlike anything ever seen in recent times. Corona’s airborne dispersal caused most physical clothing stores and companies to close to avoid the risk of facilitating infections. Those that did not close sought to mitigate spread by introducing social distancing and mask-wearing.
The closures however dealt a massive blow to physical stores as the masses now got the impression that shopping outside was dangerous. Most switched to online shopping for their apparel needs according to destination xl reviews. These and other workout clothes reviews have been negative since the pandemic.
Impact On Physical Stores
In the months leading to March when most countries locked down, clothing sales were mostly flat but heading upwards. However, when the virus hit, physical stores in the USA reported a 62.4% drop in sales while those in the UK reported a 50.5% drop. These sales were so significant, stores had to retrench workers or face closure. People had no intent to shop physically as it was a risk to their health and a hassle to ensure they followed all safety rules while shopping.
Impact on Online Stores
As physical shopping became a hassle, shoppers turned to online shopping to get their needs fulfilled. This caused a massive spike in online shoppers on popular websites. Zalando, a popular Berlin-based site reported a 34% increase by June with an additional 3million new customers hitting the website. Asos, a UK based online shop saw a 10% sudden increase in its customers. Boohoo, another UK based online shop saw a 45% spike while other shops like Revolve and FarFetch also reported similar sudden spikes …