One of the best ways to make sure your website gets more organic traffic and readers is to focus on filling your website with high-quality content writing.
Quality content writing is a process that involves research, planning, editing and publishing content to your website. This content can be a blog, a video, or even a sales page.
While quality content is the best way to drive organic traffic and readers to your website, you have to make sure you are writing about the right thing. Here is a breakdown of how to pick content to write about in order to drive more organic traffic to your website.
Write About Topics That People Are Actively Searching For
It is easy to write about topics that you are passionate about, but these posts may not drive a lot of organic traffic. In order to make sure you have consistent organic traffic coming to your website you need to write about subjects that are actively being searched.
You can find these topics by using keyword research tools. Entering keywords into one of these tools will help you generate keyword ideas, as well as an estimate the volume of searches these keywords appear in, and how much traffic they generate.
Creating The Right Content For The Keywords You Choose
We all have the experience of Google and other search engines seemingly knowing exactly what we are looking for even if we only enter some vague, wordy jumbles into the search bar. This works because Google is built on relevant search results. In order to make this work for the benefit of your site, you need to understand what people are searching, and give them that content.
An example of this content choice can be seen with a subject like cold brew coffee. You will find a lot of related searches are about the best coffee makers, or top-ranked coffee makers. This will tell you what kind of content you should be creating in order to become a top-result and have organic traffic.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a st petersburg seo company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.