Social media sites were initially meant for connecting people from across the globe for the purpose of sharing their opinions and experiences but now, businesses are increasingly recognizing the potential Twitter, like other social media sites, holds for expanding their business. Twitter is an effective marketing tool for big businesses. Twitter is thus useful, if not essential for most businesses today and it is beneficial to know all there is to know about business on Twitter.
5 facts businessmen should definitely know
- Twitter can bring traffic to your site
The primary goal of any business is to reach as large a target market as possible. This is done through ensuring that as many people know about your business as possible. To do that, businesses manage their websites and in order to increase traffic to these, they often rely on Twitter. Twitter has been declared the third largest social media traffic driver. The fact that Twitter has a high rank in Google search means that Twitter followers and other alike will easily be able to access your Twitter profile and tweets. This is a huge help in increasing reaching a large audience
- With Twitter, you can expand your horizons in terms of reach
Twitter has a global reach with users from all over the globe. Twitter is popular among the UK residents and outsiders alike. As the second most used social network, Twitter can significantly increase the reach of your business and allow you to expand beyond the borders of your country. Many assume that because Twitter is relatively old compared to other social media networks, it must be less popular, but that is not true. Twitter currently enjoys 310 monthly active users!
- Twitter can market your brand effectively
Research suggests that purchase twitter followers cheap to form brands that they follow much more often than others. Around 50% of the users follow some brand and comparing to other social media networks, this is a very high percentage. It has about 3 times as many users following brands as Facebook. Talk regarding marketing and about brands is also very common. There is thus significant potential in this social media networks for the businesses who aim to target an audience interested in their brand.
- Twitter allows you to generate leads at low costs
It has been proven that 34% of the businesses generate leads through Twitter. On Twitter, you can produce quality leads by interacting with the target audience. These promoted Tweets can increase sales by up to 29%
- Twitter helps built relationships in business
Twitter allows customers to develop close bonds with the businesses through active engagement. Active engagement with the customers is known to increase site visits and research has proven that 3.5 times more interactions are formed by brands that use this engagement experience than those who do not. Twitter makes online conversations with customers very easy and it is wise of businesses to avail this opportunity.
There is undoubtedly great potential on Twitter for businesses as Twitter can increase the businesses reach and aid the process of marketing immensely.