Corona’s Effects On Online Apparel Store’s Sales:

2019 was a fairly good year with e-commerce having a fairly good consistent growth all year long. However, a nice 2020 start was abruptly destroyed by a wave of Coronavirus infections that spread globally unlike anything ever seen in recent times. Corona’s airborne dispersal caused most physical clothing stores and companies to close to avoid […]

2019 was a fairly good year with e-commerce having a fairly good consistent growth all year long. However, a nice 2020 start was abruptly destroyed by a wave of Coronavirus infections that spread globally unlike anything ever seen in recent times. Corona’s airborne dispersal caused most physical clothing stores and companies to close to avoid the risk of facilitating infections. Those that did not close sought to mitigate spread by introducing social distancing and mask-wearing.

The closures however dealt a massive blow to physical stores as the masses now got the impression that shopping outside was dangerous. Most switched to online shopping for their apparel needs according to destination xl reviews. These and other workout clothes reviews have been negative since the pandemic. 

Impact On Physical Stores

In the months leading to March when most countries locked down, clothing sales were mostly flat but heading upwards. However, when the virus hit, physical stores in the USA reported a 62.4% drop in sales while those in the UK reported a 50.5% drop. These sales were so significant, stores had to retrench workers or face closure. People had no intent to shop physically as it was a risk to their health and a hassle to ensure they followed all safety rules while shopping.

Impact on Online Stores

As physical shopping became a hassle, shoppers turned to online shopping to get their needs fulfilled. This caused a massive spike in online shoppers on popular websites. Zalando, a popular Berlin-based site reported a 34% increase by June with an additional 3million new customers hitting the website. Asos, a UK based online shop saw a 10% sudden increase in its customers. Boohoo, another UK based online shop saw a 45% spike while other shops like Revolve and FarFetch also reported similar sudden spikes in new customers. Vestaire Collective, a France based online shop which also sells globally saw the largest percentage spike at 119%.

Online Luxury Stores

Despite the gains made by online clothing stores, online luxury stores did not get the same advantages. Richemont experienced a 42% drop in its online customers. They later attributed this drop to the closure of their physical stores since, for the prices they command, customers believe they have to see and experience the products physically. Luxury shopping proved to be a hard undertaking during the lockdown. UnderArmor also took a big hit as workout clothes reviews reveal – fitness centres closed leaving people without places to exercise from hence there were no purchases of sportswear.

Large Stores

Larger stores that also offer clothing as part of their products also experienced high growth during the months between March and October. These include; Lowes, Target, Tiffany and Walmart that announced triple-digit growth of their sales.

Conclusion

One might be tempted to conclude that Corona brought gains to the online clothing industry. However, that would be incorrect since the gains were negated during November leading to January due to low finances in the hands of the masses. This caused the average growth in 2020 to be lower than the previous years with the aggregate number being a 23.1% decline over 2019. Menswear led the fall at 42.9% while footwear fell by 32.8%. 

Therefore, Corona caused a fall in total clothing revenues but spiked online sales by about 20% overall.