Improve Marketing Reporting with Automated Reports | Whatagraph
Learn how leveraging automated marketing reporting will benefit your agency and communication with your clients.
Marketing reporting is an indispensable part of your marketing business. Since clients want to know if their marketing investments bring the desired results, a report is probably the only way to measure the progress and show your true value.
However, agencies spend a lot of time collecting, entering, analyzing, and formatting data to create a customized daily, weekly, or monthly marketing report to manifest the results. Thus, they perform a large piece of tedious work instead of devoting more time to build successful campaigns.
But we are no longer in the Stone Age. Web developers created thousands of tech solutions that facilitate the life of many marketing agencies automating critical yet monotonous operations so that they could be conducted with minimal human intervention.
With that in mind, the key challenges about marketing reports have been solved with report automation. It helps to gather data, process, and present it in an appealing way much easier and quicker.
What is automated marketing reporting?
Automated marketing reporting is about simplifying the work of marketing agency employees. Thanks to it, digital marketing reports are created or updated with the use of the software, rather than the staff’s efforts.
It works like this. An app goes through APIs to automatically gather data from platforms you use for marketing campaigns (social media channels, SEO, PPC, email marketing apps) and integrate it into the application system.
Thanks to this, marketing agencies automate the significant part of the report-generating process, optimizing staff’s time and efficiency.
How will your business benefit from automated marketing reporting?
It is an undeniable fact that marketing reports prove that the client’s marketing investments pay off and meet goals. Besides, they